Google One Today

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Google is piloting an Android app called “One Today” where users can learn about new non-profits and directly make a donation.

One Today is a new mobile app available through a limited pilot to Android users in the U.S. that lets people learn about different nonprofits every day, donate to projects that inspire them, and amplify their impact by matching their friends’ donations.

Users of the app can only donate $1 per day, but they can increase support for the cause by challenging friends to match their donation.  According to their FAQ, the app will make new donation recommendations based on your past donation history, helping to expose users to non-profits they may not have known about.

It’s a bit unclear exactly which nonprofits will be featured in the app, but it seems limited to organisations participating in the Google for Nonprofits products (a sponsorship-in-kind and grant program).